PT  - JOURNAL ARTICLE
AU  - Dařena, František
TI  - Using Business Information Systems available in the Czech Republic for Marketing Strategies Support
DP  - 2014 Dec 20
TA  - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
PG  - 203--214
VI  - 53
IP  - 6
AID - 10.11118/actaun200553060203
IS  - 12118516
AB  - The paper deals with the analysis of current situation on the market of business information systems in the Czech Republic from the point of view of their utilization in marketing strategies creation. Based on requirements on marketing information system the structure of these systems and possibilities of their usage are evaluated. It is also pointed out to discovered insufficiencies and the architecture solving these problems is suggested. The main angle of view is three-layer architecture and on each layer the set of requirements and design proposal are summarized.