RT Journal Article
SR Electronic
A1 Tvrdoň, Oldřich
A1 Přibyl, Martin
T1 Function of retail brands for increasing of proceeds
JF Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
YR 2015
VO 52
IS 3
SP 145
OP 156
DO 10.11118/actaun200452030145
UL https://acta.mendelu.cz/artkey/acu-200403-0014.php
AB The paper describes the importance of brands used by producers for identification of their products (differentiation from other products) for consumers. It focuses on retail brands as a factor, which can play an important role in the buyer behaviour in the future. On the example of Beluša Foods, Ltd., the paper shows the importance of evaluation of sales results of the goods sold under retail brands by particular retail chains.