RT Journal Article
SR Electronic
A1 Štork, Rudolf
T1 Project Management and its utilization in Logistic and Marketing
JF Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
YR 2015
VO 52
IS 2
SP 65
OP 82
DO 10.11118/actaun200452020065
UL https://acta.mendelu.cz/artkey/acu-200402-0008.php
AB The submitted paper investigates possibilities of applying work methods of project management in marketing and in corporate logistics. All three disciplines can be considered fundamental methodological tools and managerial techniques. Their proper and well-considered incorporation and application both in the sense of institutionalization into the steering structure and apparatus and in instrumental terms, i.e. in the processes of direct management and in the processes of strategic, medium-term and operative planning consequently find their place and application in more generally comprehended corporate management. Each of these disciplines has naturally a different specialization, a different internal structure of partial tools and techniques and hence also different objectives and principles of application. A unifying element is only their utility application value consisting in possibilities of reaching the economic (in partial effects financial, turnover, time) effect. The effect is then derived from well-considered and very well organized preparation processes of implementation and capitalization, partial operations and related measures.Goal of the work was to describe and characterize philosophy of these management tools, functional structure and principles of applications, to find, define and describe their marginal and/or binding points or positions and to reveal possibilities when the Project Management can be applied with the remaining two disciplines as a supporting element or at least a descriptive analytical method within the framework of initial preparations for implementation of marketing or logistic objectives.Project Management is in this descriptive evaluation given first of all a supporting role of superstructure.